Breakthrough to Business Success
Let’s face it, starting a small business is challenging. Amongst all the excitement of wanting to help others, living your dream and igniting your passion an awareness dawns on you that you need structured systems and a plan to attract and serve clients.
There are so many things to think about, it can be overwhelming to decide what to do first. What is important? It seems that ALL of it is.
These are the 5 steps to consider when starting a business.
1. Mind Your Business
A successful small business starts with you. Who you are, what you believe is possible about yourself and your business and your ability to handle the inevitable ups and downs a small business enjoys.
Your mindset is the foundation of your business. We will work with you to build mental strategies that underpin business success.
- Are your values and believes aligned with your business? Have your defined your business values?
- What are your strategies to achieve consistent results?
- How do you deal with rejection,develop resilience and grit to keep going when things get tough?
2. Build Your Business
In our business we want to use a proven system sets up the business from the ground up.
The Critical Alignment Model (CAM)
This model tell us why a business is succeeding and gives clarity about what is missing, or what’s being done poorly in business implementations. It’s a framework to assess and fill the gaps and establishes clear benchmarks for excellence so that your business can thrive.
We will work with you to assess your current business and then fill the gaps in your business using the 4 Dimensions of this model.
THE WHY! The qualitative aspects of your business. This includes the values, vision, beliefs, the standards, the expectations and the purpose.
THE WHAT! The quantitative aspects of your business which can be measured.
This includes the benchmarks for success and how we measure our standards. It defines the strategy, the divisions, the procedures and the measures.
THE HOW! What actually occurs, when it occurs, how often, who does it and how it’s demonstrated that its completed.
This is where the results live, KPI’s are measured and activity happens.
The implementation connects to the WHY so it links people to the purpose.
THE WHAT IF! Who is developed? What are they developed in? What skills do they have? How are those skills assessed, developed and mentored/trained.
3. Discovering Your Ideal Client
Your avatar is the description of the single client, who if you had them, would do business with them consistently, love doing business with them, and love helping them. They are your single dream client, who loves you, what you do, how you do it, what you stand for, and where you’re heading.
To discover your ideal client we will work with you using the ‘Get to know your avatar…’ system and teach you a structured proven way to talk to and reach your avatar.
4. Creating and Implementing a Business Plan
Business is 5% excitement and 95% perspiration. It’s focusing on the parts of your business that will build momentum and bring results to your passion to make your business profitable.
We will work with you to develop your annual, 90-day and weekly goals, teach you the metrics to consider to build your business and measure your success.
5. Client Attraction and Lead Generation
Now that we have developed a business mindset, used CAM to set up your business framework, discovered our avatar and know our goals to achieve the next step is to attract and convert our clients.
There are many ways to generate leads. We will teach you how to generate leads in a way that delights your clients from the first moment they get in touch with your business and teach you the 8 Step system that works in all types of business to convert your leads to paying, happy clients.
If this is something you want to explore, contact Christiane for a complementary conversation about your business.